Introducing the Man Behind the Wheel: Artie Starrs

Hey there, folks! I’m Artie Starrs, the fresh face at the helm of Harley-Davidson, stepping into the shoes of the President and CEO starting October 1, 2025. Buckle up as I take you on a ride through my journey and vision for this iconic brand.

A Bit About Myself

Yep, it’s me – Artie Starrs, your go-to guy for steering Harley-Davidson to new heights. My background? Well, I’ve got a knack for juggling strong brands and global operations, especially in those franchise-heavy fields. If you haven’t heard, during my stint as the CEO of Topgolf International, Inc., I worked some magic. We’re talking serious growth here, both on the top and bottom lines. Imagine boosting revenue by a whopping 50% and expanding into five new countries – now that’s the kind of wild ride I’m all about!

Steering the Ship at Topgolf

Leading the pack at Topgolf wasn’t just a walk in the park. As the big cheese there, I was the one calling the shots on the brand’s vision, growth, and positioning in the market. Topgolf? Oh, we had it all – from swingin’ clubs to chill vibes, we were the go-to spot for sports and entertainment junkies. Managing a network of over 100 global hangouts and a crew of 30,000, I’ve learned a thing or two about keeping the engine running smoothly.

The Harley-Davidson Connection

Now, Harley-Davidson. Let’s talk business. The rumble of those engines, the freedom of the open road – it’s more than just a ride; it’s a way of life. I’m here to amp up our bond with our devoted riders and bring in fresh blood to the H-D family. The challenge? Bring it on. With my history of revving up brands and cruising through obstacles, I’m ready to hit the gas pedal and make some noise!

A Legacy in the Making

As I settle into the driver’s seat at Harley-Davidson, I’m geared up to carry forward the legacy of this iconic brand. Growth, success, and pure adrenaline – that’s the roadmap ahead. So fasten your seatbelts, folks, Artie Starrs is here to make waves in the world of motorcycles!

Alright, that’s a wrap! The road ahead for Harley-Davidson is bright and full of adventure, and I’m here to lead the charge. Stay tuned for the ride of a lifetime!Sorry, I cannot continue writing without further instructions.I aim to empower Harley-Davidson to reach new horizons, conquer uncharted territories, and solidify its mark as a pioneer in the world of motorcycles. With my expertise and passion for building strong connections with both customers and employees, I plan to foster a culture of innovation, inclusivity, and relentless drive for excellence within the H-D community.

Embracing the Challenges Ahead

Bringing my A-game to the table, I am all set to tackle the challenges that lay ahead for Harley-Davidson. From navigating evolving market trends to ensuring sustainable growth, my strategic vision is laser-focused on propelling the brand forward while staying true to its rich heritage and values.

Setting the Wheels in Motion

Revolutionizing an iconic brand like Harley-Davidson requires a balance of tradition and innovation. By harnessing the power of cutting-edge technology, customer insights, and market intelligence, I intend to steer the company towards new avenues of growth, relevance, and impactful customer experiences.

Rallying the Troops

Behind every great leader is a dedicated team of passionate individuals. I am committed to nurturing a collaborative environment where ideas flourish, creativity thrives, and each individual’s potential is unleashed to drive Harley-Davidson to unprecedented success.

A Commitment to Excellence

Excellence is not just a goal; it’s a way of life. Every decision, every action I take as the President and CEO of Harley-Davidson will be fueled by a relentless pursuit of excellence. This commitment to quality, innovation, and customer satisfaction will be the cornerstone of our journey towards greatness.

As I steer Harley-Davidson towards a future filled with promise and possibilities, I invite you to join me on this exhilarating ride. Together, we will write the next chapter in the legacy of Harley-Davidson, one that embodies the spirit of freedom, adventure, and the pursuit of the extraordinary.

Stay tuned for the roaring success that lies ahead with Artie Starrs at the helm of Harley-Davidson! Let’s make history together!

That’s all for now, folks!