Why is it called This when it’s not related to what you do?” – Decoding the Puzzle of Misleading Names

Have you ever wondered why some companies or products have names that seem completely unrelated to what they actually do? It’s a common question and one that can leave consumers scratching their heads. The mystery of misleading names can be perplexing, but fear not, as today we’ll be decoding the puzzle behind these naming strategies. From the psychological tricks used to the benefits gained by companies, we’ll take a closer look at why it’s called “This” even though it’s not related to what they do.

Why is it called This when it’s not related to what you do?”

Decoding the Puzzle of Misleading Names


Have you ever come across a company or a brand with a name that doesn’t quite seem to match what they actually do? It’s a common occurrence in the business world, and it can be a confusing and misleading practice. In this article, we’ll explore why companies choose names that don’t accurately reflect their products or services, and what implications this might have for consumers.

The Power of a Name

In the world of business, a name can make or break a company. A catchy or memorable name can help a company stand out from the competition, while a lackluster or confusing name can make it difficult for potential customers to find them or remember their name. Companies put a lot of time and effort into choosing the right name, and sometimes that means selecting one that doesn’t quite match what they do.


Take the example of INSANE THROTTLE CLUB, a company that has been making waves on social media with their video promotions. The video is promoting the INSANE THROTTLE CLUB membership where one can access perks and conversations. The link to join is provided in the video description. While the video emphasizes the benefits of joining the club, it does not mention the amount of membership fee. No other information is provided in the video except for the invitation to join the club. But what does the name INSANE THROTTLE CLUB have to do with membership benefits? In reality, it’s not clear what the company does or what its services entail.

Misleading Names

Using a misleading name can be a clever marketing strategy for some companies. A name that doesn’t explicitly state what the company does can pique curiosity and generate interest in the brand. Companies may believe that a creative or unique name will set them apart from their competitors and attract a wider audience. This is why companies like Apple or Google have become so successful despite their names not reflecting what they do or offer.

However, misleading names can also have negative consequences for consumers. If a company’s name makes it difficult to understand what they do or sell, it can make it challenging to locate and obtain their products and services. It can also lead to confusion and frustration amongst customers who may feel misled by the company’s name.


In conclusion, companies use names that aren’t necessarily related to their products or services for a variety of reasons. While this can be a clever marketing strategy, it can also lead to confusion and frustration among consumers. The example of INSANE THROTTLE CLUB highlights how a name that doesn’t accurately reflect a company’s offerings can make it difficult for potential customers to understand and engage with their business. As consumers, it’s important to question and research the products and services of a company, no matter how creative or catchy their name may be. So, if you are invited to join a club named INSANE THROTTLE CLUB, it’s always wise to weigh the costs and benefits before you sign up.

When it comes to choosing a name for your own business, it’s important to strike a balance between creativity and clarity. A name that’s too vague or misleading can backfire and hurt your brand in the long term. So, choose wisely!